CEO Perspectives  
 
 
 
  Program Modules  
     
     
 

Program modules are designed to cover six important themes, each a key element of the CEO Agenda. Each module is residential (usually at the Allen Center at Northwestern University in Evanston, IL).  Module highlights:

 
 
 
     
 

Module 1:
Creating the Market-Focused Organization

  • Identifying and segmenting markets
  • Delivering outstanding value propositions
  • Aligning all aspects of your business, including organization, culture and values
 

Module 4:
Driving Organic Growth and Innovation

  • Developing strategies and processes for driving organic growth
  • Focusing on value creation and capture in your organization
 
       

Module 2:
Risk and Opportunity: Winning in the "New Normal"

  • Embracing challenges created by increased globalization, changes in information technology, and societal and political changes
  • Identifying new opportunities in a rapidly changing business landscape
 

Module 5:
Culture and Change

  • Identifying and resolving organizational and leadership challenges
  • Forging team alignment and mastering challenges in leading fundamental change
 
       

Module 3:
Beyond Boundaries

  • Redefining markets, harnessing emerging trends in technology, demographics, consumer behavior
  • Translating risks into opportunities through alliances, joint ventures, M&A, market entry and product/service development
 

Module 6:
Leadership and Execution

  • Translating strategy into concrete, consistent action plans and strong execution
  • Identifying key leadership attributes essential to successful leadership
  • Reconciling conflicting expectations of different stakeholders
  • Assessing appropriate community role
  • Developing strategic skills to manage corporate crisis
 
 
     
 
 
     
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